Steep Series Campaign
This campaign is called Steep Series, promoting a group of products called “The Mission Kit”. We incorporated a few of our key athletes to create a story around this campaign.
Team |
Sole designer, Art Director, Print Team, Developer.
Role |
Create a coming soon page, landing page and ads that used creative elements based on the in-store print graphics.
Company |
The North Face
Tool Kit |
To showcase the products and their features I created a "tool kit" at the bottom of the page using figurines of the product. Once the user clicks on the figure a product shows up underneath with the details of the product. There are navigation arrows that also let the user navigate between the different products showcased on the figure.
Design Features
Design components
Social Ads |
Here is an example of one of the digital scrolling Ads that i created for this series.
Coming Soon |
We decided to create a coming soon page to stoke user engagement and hype around the products. This page included a digital countdown timer.
Design Process
Final Design
