Get After It Campaign
A project to build brand awareness, tell the DECKED story and make a connection to new and current consumers.
Timeline |
May 2024 - June 2024
Team |
Solo designer, Lead Copywriter, Art Director, 1 Engineer and an agency to initiate the brand campaign.
Role |
Designing landing page end-to-end working closely with engineering to build an immersive and cohesive experience.
Company |
DECKED
Problem |
Although Decked has successfully established itself in the truck bed storage and organization industry, many people are still unaware of who Decked is. The company lacks a dedicated brand story that allows customers to understand the origins and values of the business behind the products they are purchasing.
Solution |
To address this, we created a dedicated brand story with the slogan"Get DECKED. Get After It". This story will provide customers with insight into the company's purpose, values, and mission, fostering a stronger connection between the brand and its customers. By clearly communicating who DECKED is and what they stand for, the company can build greater brand recognition and loyalty.
Design Process
Research |
In my research i relied on previous user site experience data that would help guide the design, user flow of this landing page and its additional components. We worked closely with our development team to create net new elements that have not been previously used to convey the overall brand story.
One of the sources I adapted to our user experience is a parallax scrolling text over image function that Apple utilizes. I found that users rarely read long forms of copy so breaking that messaging up into bite sized lines along with imagery, gets the message across to the user and showcases the product in a unique engaging way.
Sitemap |
This campaign page serves a dual purpose for the users who visit the site:
1- This page tells the DECKED brand story.
2 - It acts an an entry point to learn about Ambassadors stories and how they user the product in their everyday lives.
This site map shows the addition of the “Stories” page to the navigation and the entry points to the site.
Video Series Module |
This is a video series module to introduce Get After It stories about DECKED ambassadors. I created a simple to use UI so that users can explore more stories and click through to learn more about the ambassador.
Interactive Page animation |
The initial load of the page auto plays a portion of the main message “Get DECKED. Get After It.” As the user scrolls the animation continues, revealing the DECKED logo.
Immersive Scrolling Experience |
To make the compony’s “Credo” digestible for the user I created a scrolling experience with images to accompany each statement. This also helped showcase the products in an aspirational way, telling the brand story.
Design Features
Wireframes |
The wire framing process was a collaboration between me the lead copywriter. Most of the wireframes revolved around how we presented the company Credo and the Ambassador videos.
